Pardot Implementation & Automation Specialist

Job Description:

The single-most important thing that you will be doing in this job is to build solid infrastructure ground up. You will need to have first-hand experience and knowledge of implementation, segmentation, development, and even basic administration.

You should be experienced in discussing customer challenges, get a better idea of broad-level goals, and establish the infrastructure and assets and launch campaign.

As a Marketing Automation Specialist you will be responsible for building and supporting standard programs such as email communications, lead capture, lead scoring, nurturing and integration with CRM. This role will work with internal clients to implement marketing automation best practices and deliver world-class campaigns/communications. 

You will be instrumental in driving lead acquisition, and nurturing leads toward revenue opportunities through automation and campaign optimization.  Success in this role requires intermediate knowledge of HTML and CSS; strong analytical abilities, attention to detail, creative problem solving and proven communication skills.

Principal Responsibilities:

  • Work with internal clients to understand, plan, build and execute email communications, marketing automation campaigns and nurture programs in a flexible and timely manner that meets business objectives
  • Monitor, analyze and report on critical metrics including email marketing results and engagement through the customer journey. Identify opportunities for testing and recommendations for program improvements.
  • Implement global best practices for outbound and inbound marketing, content marketing, lead scoring, lead nurturing and data hygiene
  • Evangelize the email and marketing automation execution process including workflow documentation and QA testing to improve efficiency and reduce risk of human error
  • Support the generation and implementation of test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities to ensure maximum profitability
  • Understand and maintain responsive email and landing page templates
  • Support email content process – layout, content, messaging, review and segmentation, and list management
  • Work with cross-regional Marketing Automation team to meet or exceed internal SLAs and ensure seamless coordination across time-zones as needed
  • Provide training and documentation for new and existing users

Job Requirements:

  • Good understanding of Salesforce platform and sales/marketing functions.
  • 2+ years minimum marketing experience with a minimum of 12 months experience working with a marketing automation platform (Salesforce Pardot preferred)
  • HTML, HTML5, Javascript, jQuery, CSS experience a plus
  • Ability to understand workflow processes and systems within a marketing/sales cycle
  • Good communication skills: written, verbal, presentation
  • Candidate must thrive in a fast paced, iterative, deadline driven environment
  • Candidate must have the ability to work independently as and when necessary

How To Apply:

Please send email to talent@addoin.com with the following information

  1. Please include Applicant Name and Position Title you are applying to in subject line
  2. Please provide a brief (not more than 250 words) introduction about yourself and why you are the right fit for the position
  3. Attach your resume. Please ensure that you include Date and Job